Publication Plan

Title: AIM (All Indie Music)
Positioning Statement: Outstanding Music.
Frequency of Publication: Monthly
Price: £3.00
Distribution: Newsagents and Supermarkets; Music shops (HMV etc.), Gigs, Online
Rationale: The approach for this music magazine is to emphasise the style of Indie music in a way that the fans would appreciate. We will offer a vast range of interviews, reviews and articles and focus on up and coming tours and festivals that various bands and artists will be attending.
Style: The magazine will be informal, with sarcasm, humour and offer a wide variety of artists’ opinions. The magazine is for Indie music fans, so will use a unique but simple vocabulary and syntax following an individual style of writing and presentation, with slang to make the reader feel more involved.

Regular Content:
• Reviews (reviews carried out by other artists and bands)
• Access all areas (backstage photos and interviews from a variety of festivals and gigs
• Welcome to my world (a personal interview with a different indie musician every month)
• Gig guides
• Talk to AIM (readers letters)
• New Artists
• AIM Questions and answers
• Alex Turners monthly column (the indie hot’s and not’s for this month)
• Kill time! (competitions and puzzles)
• Free gifts e.g. CDs, posters and merchandise
• New albums
• A-Z - Best Indie songs in alphabetical order



Feature Content:
• Ed Sheeran – Lego, guitars and touring. Rupert Grint and new album ’+’
• Florence and the machine interview
• Kaiser Chiefs – Predicting riots since 2005
• V Festival – Review of one of this year’s best festivals - V fest
• Snow Patrol – The empire is growing
• You Me At Six - On festivals, rivalry and new song ‘Loverboy’
• Essential 50 - 50 top tracks that are a must have download this month
• Uncut – Musicians at their most revealing
• Strum and bass –This month’s best guitarists voted by you
• The Killers – Glamorous Indie Rock n roll
• The Wombats – From Liverpool to the Big Apple
• Top 20 unsigned bands
• 20 years in the industry – Manic street preachers reveal all
• Coldplay – Myloxyloto
• Lauren – Female breakthrough artist of 2011

House Style:
Coverlines: Georgia and Arno Pro
Positioning Statement: copperplate gothic light
Headlines: Bodoni Mt black
Standfirst: Book Antiqua 40pt and 60pt.
Captions: Book Antique 8pt
Features first paragraph: Drop Capital Bodoni MT Black, 5 lines deep, first word in bold capitals 12pt.
News first paragraph: First word in bold capitals and 12pt.
Body Text: Times New Roman 11pt
Colour Scheme: Front cover: Red, White, and Black.
Contents Page: Red, White and Black.
Double Page Spread: Black, White and Red.